Madison Square

1910 ca

Horse-drawn carriages, wagons, and carts line the unpaved street in the business district of Madison Square, the first outlying shopping area established in the city. Two-story buildings, mostly flat-roofed, line both sides of the street. Awnings have been unfurled on stores that face the direction of the sun both to keep the interiors cool, and to prevent fading of merchandise. A large overhead sign that spans Madison Avenue reads "Welcome to the Madison Square".