New Car Dealers Gather at the Automobile Show

1934

Six of the new car dealers in Grand Rapids pose for a picture at a showing of their latest products. At the far left is Fred H. Alberda, and third from the left William H. Berger. Two signs are suspended over the stage; "Knee-Action" refers to the shock-absorber feature of the Chevrolet, and the stylized speedometer points to 80 MPH. Ferns decorate the stage in the background and flowers in the foreground.